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by VC Unfiltered Read the entire article on VC Unfiltered (Pegasus Angel Accelerator) URL for this post.  Let’s be real—cold calling is uncomfortable for most founders. You’re dialing into chaos, you’re interrupting someone’s day, and you’ve got maybe 30 seconds to earn the right to keep talking.
But here’s the thing: objections aren’t rejections. They’re signals. When a prospect pushes back—whether it’s “we already use your competitor” or “call me next quarter”—they’re actually inviting you to test your pitch, prove your value, and show you’re worth five more minutes. That’s where the cadence comes in. Every cold call objection handling moment should follow a simple rhythm: Agree → Overcome the objection → Create urgency → Close for the call Below are real-world examples of how to handle common objections founders and early GTM teams face—no fluff, no scripts that sound like they were written in a call center. “We’re already using your competitor.” Totally with you—my last client just came from Competitor XYZ, and they said the exact same thing. Let’s grab 30 minutes next week so I can show you why they made the switch. “Follow up next week.” Totally fair—but just a heads-up, my calendar fills up insanely fast. Let’s pencil something in now for Tuesday or Thursday, just to make sure I can hold a spot for you. What works best? “[Competitor] is cheaper.” Absolutely—they’re cheaper, and so are five others. But I’m not here because we’re the cheapest. I’m here because we actually solve [problem] better. Let’s set aside time next week so you can see the difference. “Call me next quarter.” Totally get it. Some of our pricing is actually going up next quarter—so I’d love to get you in before that happens. Let’s get something on the calendar now. Read the rest of the post here.
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