 Part 1 in the Series: The Service Providers of Israel’s High-Tech Ecosystem by Arlene Marom URL for this post: https://tinyurl.com/4ndjd6zx  Meet Ori Ainy, Founder of BEAM GLOBAL, who helps Israeli B2B high-tech and startup companies penetrate global markets and successfully compete with global corporations. Drawing on his 25 years of experience in executive marketing, sales and business development positions and his marketing consultancies, he guides startups and small B2B software companies as they take their first steps and implement their expansion activities in global markets. Services Ori helps clients plan, execute and cross the international marketing chasm, offering a wide range of services. Experienced with both marketing strategy as well as sales processes and tactics, he conducts market research, builds strategies, devises smart plans for international marketing, and plans and prepares B2B marketing infrastructures. Utilizing his rich network of global contacts throughout the B2B software industry, Ori can also execute these plans, providing outsourced international sales management services, locating distributors and channel partners, managing distribution networks, and helping clients to find reliable business partners – while saving them precious time and resources. His proven strategic marketing procedures and techniques open up new marketing channels, providing clients with diverse opportunities for penetrating new markets. Ori can help you make decisions regarding critically important issues including whether to sell directly or via channel partners, which territories to target, what your pricing model should be based on, how to define your unique selling proposition – or any other aspects of global go-to-market strategy. For those in need of financial assistance, Ori can also help with grant applications.  Ideal Clients Several types of companies are positioned to best utilize Ori’s expertise: - B2B software companies that are already established in Israel and are looking towards growth abroad, with plans for an international launch of new or existing products - Startups that are developing a product, have completed development and are ready to launch, or have made initial sales of completed products - Product or software development companies focused on the global sale of off-the-shelf products  About Ori
Ori consults and lectures on international marketing for the Israel Export Institute – which has published his guidebook, “Taking Your First Steps in Export”. In addition, Ori conducts seminars for exporters at the Israeli Chamber of Commerce, lectures at MindCET – an EdTech innovation center, and is a mentor and judge on Mass Challenge’s startup evaluation panels. He has an MBA from the Hebrew University of Jerusalem. While the international sales arena provides extensive opportunities for growth, it also poses certain risks and obstacles, and therefore, according to Ori, learning from others’ mistakes is a smart way to start. He, therefore, freely shares his experiences and insights with clients and via his webinars and blog posts – helping Israeli B2B software companies avoid making the mistakes others have made. Ori believes – and has a track record to prove it – that even small and medium businesses with limited resources can become successful in international markets and compete with large international corporations by gaining global exposure and projecting an image of up-and-coming professional, big-league players that have the potential to lead in their fields. Contact Details Website: https://beamglobal.co.il/ Blog: https://beamglobal.co.il/blog/ LinkedIn: https://www.linkedin.com/in/oriainy/ Email: [email protected] Tel: 052-241-3373
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