 Part 2 in the Series: The Service Providers of Israel’s High-Tech Ecosystem by Arlene Marom URL for this post: https://tinyurl.com/y39wft9y  Meet Arona Maskil, Founder of TrainingCQ – a company that helps Israeli startups understand and adapt to cultural nuances, preventing costly mistakes as they expand into new global markets. Arona believes that cultural agility is as critical to startup success as product-market fit. From Growing Up Multiculturally to a Cross-Cultural Career Arona was born in the US, raised in Finland and Germany, and made her home in Israel. In addition to multiple languages, this multicultural experience taught her about the subtleties that go unsaid – how culture shapes expectations, behavior, and trust. Her two-decade career included serving as the Director of Education USA at the US Embassy in Tel Aviv, part of the Fulbright Foundation, where she created Israel’s first intercultural training model — adopted by embassies worldwide and several Israeli universities. Today, Arona continues to train professionals, speak at international conferences, and help global teams turn friction into collaboration.  TrainingCQ's Unique Services Arona founded TrainingCQ to turn lessons learned into practical tools. From misreading silence in Japan to mismanaging feedback with US clients, the company’s training prevents the cultural misunderstandings that kill deals and strain partnerships. TrainingCQ’s motto is: “Culture eats strategy for breakfast. But only if you're not hungry enough to learn it.” Understanding how deeply ingrained cultural habits can be, they don’t just do checklists at TrainingCQ; they do culture in motion. Their proprietary B.R.I.D.G.E. Flow Model doesn’t freeze culture into fixed traits. Instead, they train teams to adapt across trust-building, communication, decision-making, risk-taking, and teamwork in real time. They go beyond awareness to action: fundamental skills, real stories, tangible impact – giving global teams the skills to collaborate, communicate, and negotiate across cultures – without losing their edge.  Is TrainingCQ Right for You? TrainingCQ works with B2B, Tech, Cyber, Defense, SaaS, and other startups going global – especially those navigating markets like the U.S., Europe, and Asia. If your team struggles to “read the room” abroad and has difficulty scaling internationally without losing deals to miscommunication, Arona and her team could be just what you need.  Contact Details:
Mobile: + 972-52-3340445 Email: [email protected] URL: https://www.trainingcq.com/ Social Media: LinkedIn, Facebook
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