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Struggling to attract customers? Advice from Sramana Mitra

14/5/2025

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URL for this post: https://tinyurl.com/26ywjsyc
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​Hi, Startups!
​If you are not attracting as many customers as quickly as expected, here are some important insights from
Sramana Mitra, founder of One Million by One Million (1Mby1M).
https://1m1m.sramanamitra.com/

"Are you struggling with attracting customers? There’s a very good chance that your Positioning is off. Positioning drives Product Market Fit (PMF). You HAVE to get it right. Let’s discuss how.



​These are the key components of Positioning:

- Segmentation
- Ideal Customer Profile (ICP)
- Business Model
- Pricing Model
- Bottom-up TAM
- Competition

Positioning drives Fundability. So you better figure it out before you go chasing investors.


Also, if you are getting repeated rejections, I suggest you stop seeing investors and first figure out the WHY.

I can explain the WHY and what to do about it. You can come discuss with me at my weekly roundtables. I will give you actionable feedback.

If you need help in figuring out your Positioning and Product Market Fit, join 1Mby1M Premium.

In general, going to investors without customer validation is a very bad idea.

In this age of AI, investors EXPECT that you will bootstrap and validate to a high degree before seeking funding.


Customers too are getting used to rapid product prototyping and MVPs that are more well-formed and mature.

If you can get to $1M in revenue without seeking funding, you are a King.

Remember the 1Mby1M Mantra: Do not go to VCs as Beggars. Go as Kings.

So tell me more. Are you an entrepreneur struggling with PMF? Positioning? Funding?

Speak soon,

Sramana
Founder, 1Mby1M"

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​https://1m1m.sramanamitra.com

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