by Arlene Marom
Millions of people around the world dream of creating games based on their own unique ideas and content. However, they are often hindered by their lack of coding knowledge ‒ or because the available online options severely limit their creativity.
With the CloseApp Game Generator, no coding is required ‒ and game creators are limited only by their imagination! The company provides a wide variety of game templates, with 25 already available and many more on the way. Templates are exceptionally flexible, with most components easily modified, thus providing a vast array of options. Games can be created for individuals or for teams ‒ with team games played in either a physical or virtual shared space. All CloseApp’s games can be embedded in any Internet site, and cost only about 1% of the price charged for outsourced game creation.
The Founder of CloseApp, Ami Hanya, worked as a teacher for some time, while creating games as a hobby. Friends began requesting that he create games for them, and as these requests continued to multiply, he made the decision to give up teaching and create his own startup that would enable simplified game generation.
Located in Kfar Tapuach in Israel, the company participated in the FIGA accelerator ‒ a 5-month intensive program that helps entrepreneurs develop their companies, learn about agile thinking, innovative work methods and networking, and lay the foundation for international business. The company also participated in The Gate’s accelerator program, which offered innovative professional tools, guidance by experienced mentors, and exposure to investors.
Today, CloseApp has 15 employees ‒ mainly highly-skilled developers with an array of specializations. The Game Generator is up and running, and has become quite popular. The company has often presented at Content Creation and EdTech conferences, where its solution gained a reputation for flexibility and ease-of-use. It came as no surprise, therefore, that during the period of COVID-19 quarantines, many organizations and companies built websites full of games they had created with CloseApp. The variety and level of creativity exhibited in the games that were generated amazed the CloseApp team, and provided an important lesson: The fundamental factor differentiating a good game from a great game is the creativity of the game’s inventor.
The company’s developers are themselves enthusiastic users of the Game Generator, and are therefore familiar with their solution from the vantage point of the users ‒ an important advantage in the improvement of user experience and awareness of the convenience and efficiency of the game creation process. Feedback from users is heartily encouraged and often utilized in the continuous enhancement of templates and in the creation of new features.
In addition to the Game Generator, CloseApp also provides a number of services, including app development in a variety of technologies and operating systems (Android, iOS, Windows), web development using the latest development and design languages for simple or complex sites (Wordpress, HTML5, JS, CSS, PHP, Vue, ZIMjs, etc.), landing pages and banners, expert campaign marketing advice (they have produced hundreds of campaigns for clients and advertising agencies) ‒ and, of course, game development for those who prefer to outsource their game development or who need more complexity than is available with even the most sophisticated templates.
CloseApp sees its Game Generator as the Wix of Games, enabling people around the world to create unique, high quality digital games without the need for coding. They envision becoming the major player in the game generator field ‒ the default generator for anyone seeking to create a game. Their target market today is anyone interested in presenting content as a game. In the future, they will also target content consumers.
URL: https://closeapp.co.il/ (English website coming soon)