by Arlene Marom
File-based cyberattacks are an ongoing and ever-present threat to businesses of all sizes, from the largest enterprises to the smallest SMEs, and across all industries and sectors. Dangerous malware can be hidden in any file ‒ data, PDF, image, or video ‒ often avoiding even the most sophisticated and costly anti-malware systems. Clearly, a new approach is needed.
Introducing a Powerful New Concept for Disarming Malicious Code in Files
odix has developed and patented a new type of Content, Disarm and Reconstruction (CDR) technology ‒ TrueCDR ‒ that disarms malicious code, eliminating threats before they reach the network. Based on this new technology, odix solutions generate a malware-free copy of the file instead of trying to detect the malware, thus allowing files to be safely opened. Overcoming the limitations of traditional CDR products, odix solutions are proactive and preventative, effectively purging both known and unrecognized malware from all incoming files over all data channels.
From Enterprises to SMBs
Initially, odix targeted mainly enterprise customers, providing a unique blend of enterprise-level deep file inspection protection options for this market. However, the company began to realize that over 90% of business transactions and financial activities are performed by small- to medium-sized businesses, many of them unaware of cyber threats and without the tools to protect themselves. This has resulted in more than 60% of SMBs going out of business within six months of experiencing a cyberattack. Recognizing the importance of solving this critical issue, the company presented a plan to the European Commission that would use their already-proven on-premise solutions, and make them accessible and affordable for SMBs. They were awarded a Horizon2020 grant of €2m to develop the concept, which was branded FileWall ‒ a firewall for files ‒ and became odix’s flagship security add-on solution.
A Microsoft Collaboration
FileWall is a one-click solution for managed service providers, with a partner-based go-to-market strategy. A decision was made to develop the first application of FileWall for Exchange Online for Microsoft 365. Based on serverless and Lambda technology, with a goal of scalability, FileWall was launched in September of 2020, with PR activities implemented jointly with Microsoft.
In addition to FileWall’s proven technology and product stability, major advantages for Microsoft 365 users are the solution’s single-click deployment, zero maintenance, and exceptional price point (starting as low as $1/user). For enterprise customers, odix products offer broad admin transparency and granular policy options to ensure the highest level of risk visibility across networks.
Located in Rosh HaAyin, Israel, odix currently has 35 employees in addition to offices in the US and Europe. The company has presented at events around the globe including GESIC, as well as regional events targeting CSPs and MSPs. Investors have included angels, private investors, and the EU Horizon 2020 grant. They are currently raising Series A funding.
The team is made up of experienced, high-level professionals. Dr. Oren Eytan (pictured above), co-founder of odix, spent 25+ years in the IDF, with his last position being the Head of the Cybersecurity Unit of the IDF, responsible for protecting all critical infrastructure. Once retired from the military, Dr. Eytan entered the civilian sector, working for various organizations including Motorola. He co-founded odix as a cybersecurity company that provides deep file inspection and CDR-based solutions that defend against today’s most advanced cyberattacks. David (Dudu) Geva, who co-founded the company together with Dr. Eytan, is an experienced executive with decades of achievements working behind the scenes of innovative Israeli high tech companies. Completing the executive team are: Benjamin Shachar (CPA, MBA), CFO, who has extensive experience in senior management and finance roles at early-stage, high tech companies that were backed by leading VCs and private investors; Revital Libfrand, CMO, who brings vast experience in marketing, business development and go-to-market strategies; Omri Eytan, CTO, who played major roles in various companies in the advertising, telecom and infrastructure sectors over the last 15 years as a programmer, researcher, strategist, and manager; and, Ari Fructer, CBO, who brings over 20 years of diversified experience in consumer products and high tech.
Vision and Goals
The company’s goal is to expand the adoption of solutions ‒ as well as a recognized standard ‒ for fighting file-based attacks. Their vision is for odix’s solutions to become the industry standard for file sanitation, used by experts and professionals across industries to provide deep inspection into files ‒ and to provide users and organizations with clean files almost instantaneously. This vision includes the odix green V (for verified, malware-free files) becoming the global symbol for files that are ready to use, fully functional, and malware-free. The odix vision, unlike many startup visions, is well on its way to being achieved.