by Arlene Marom
Increasing the profitability of ecommerce businesses is no simple matter. Whether the goal is to boost store revenue, B2B leads, page views, CTR, or average session duration in media/content websites ‒ it’s costly, involves a steep learning curve, and requires time-consuming manual labor. A technological solution is clearly needed.
The twik Innovation
twik ‒ the first real-time automated web-personalization engine ‒ solves this critical issue for business owners, ecommerce site managers, marketers, CROs, agencies in the ecommerce industry, and marketplaces (like Shopify). Using cutting-edge automation technology that requires no special knowledge or human intervention, twik enables online businesses to know their audiences, completely personalize their websites, and enhance their customers’ shopping experience ‒ leading to significantly increased conversion rates, sales, revenue, and ultimately, ROI.
twik’s CEO, Roi Sorezki, has been involved with the Internet optimization and marketing community since 1997, when, as a teenager, he founded his first company, specializing in web development and design. Before founding twik, he was a serial entrepreneur and owner of an incubator that developed several startups. twik’s management team ‒ who were previously an employee, a client and an investor in his incubator ‒ are now the company’s CTO, CSMO, and CSO.
Located in Tel Aviv, the growing company currently employs 20+ people as well as using the services of ten outsourced professionals. The company has participated in various webinars, has presented at events including Shopify, SummIT, PipelBiz, and Axis Innovation, and has won several awards for innovation in Retail and CX. Their first investors were friends and family, then corporate investors and angels, and currently they are engaged in negotiations with VCs for a Series A round.
An Evolving Focus
Their journey has included several pivots ‒ from serving only enterprises to targeting SMBs as well, and from a freemium basis only to also supporting subscription-based packages. Today, twik has 10 thousand clients around the world, across multiple verticals (e.g., ecommerce, B2B, media/content websites), and ranging in size from micro mom-and-pop shops, to SMBs and large Forbes 1000 enterprises, with an installed customer-base that continues to increase by at least 1000 installs per month. twik’s long-term vision is to become a global leader, dominating the personalization automation industry across all major marketplaces and verticals.