by Arlene Marom
Increasing the profitability of ecommerce businesses is no simple matter. Whether the goal is to boost store revenue, B2B leads, page views, CTR, or average session duration in media/content websites ‒ it’s costly, involves a steep learning curve, and requires time-consuming manual labor. A technological solution is clearly needed.
The twik Innovation
twik ‒ the first real-time automated web-personalization engine ‒ solves this critical issue for business owners, ecommerce site managers, marketers, CROs, agencies in the ecommerce industry, and marketplaces (like Shopify). Using cutting-edge automation technology that requires no special knowledge or human intervention, twik enables online businesses to know their audiences, completely personalize their websites, and enhance their customers’ shopping experience ‒ leading to significantly increased conversion rates, sales, revenue, and ultimately, ROI.
twik’s CEO, Roi Sorezki, has been involved with the Internet optimization and marketing community since 1997, when, as a teenager, he founded his first company, specializing in web development and design. Before founding twik, he was a serial entrepreneur and owner of an incubator that developed several startups. twik’s management team ‒ who were previously an employee, a client and an investor in his incubator ‒ are now the company’s CTO, CSMO, and CSO.
Located in Tel Aviv, the growing company currently employs 20+ people as well as using the services of ten outsourced professionals. The company has participated in various webinars, has presented at events including Shopify, SummIT, PipelBiz, and Axis Innovation, and has won several awards for innovation in Retail and CX. Their first investors were friends and family, then corporate investors and angels, and currently they are engaged in negotiations with VCs for a Series A round.
An Evolving Focus
Their journey has included several pivots ‒ from serving only enterprises to targeting SMBs as well, and from a freemium basis only to also supporting subscription-based packages. Today, twik has 10 thousand clients around the world, across multiple verticals (e.g., ecommerce, B2B, media/content websites), and ranging in size from micro mom-and-pop shops, to SMBs and large Forbes 1000 enterprises, with an installed customer-base that continues to increase by at least 1000 installs per month. twik’s long-term vision is to become a global leader, dominating the personalization automation industry across all major marketplaces and verticals.
by Arlene Marom
File-based cyberattacks are an ongoing and ever-present threat to businesses of all sizes, from the largest enterprises to the smallest SMEs, and across all industries and sectors. Dangerous malware can be hidden in any file ‒ data, PDF, image, or video ‒ often avoiding even the most sophisticated and costly anti-malware systems. Clearly, a new approach is needed.
Introducing a Powerful New Concept for Disarming Malicious Code in Files
odix has developed and patented a new type of Content, Disarm and Reconstruction (CDR) technology ‒ TrueCDR ‒ that disarms malicious code, eliminating threats before they reach the network. Based on this new technology, odix solutions generate a malware-free copy of the file instead of trying to detect the malware, thus allowing files to be safely opened. Overcoming the limitations of traditional CDR products, odix solutions are proactive and preventative, effectively purging both known and unrecognized malware from all incoming files over all data channels.
From Enterprises to SMBs
Initially, odix targeted mainly enterprise customers, providing a unique blend of enterprise-level deep file inspection protection options for this market. However, the company began to realize that over 90% of business transactions and financial activities are performed by small- to medium-sized businesses, many of them unaware of cyber threats and without the tools to protect themselves. This has resulted in more than 60% of SMBs going out of business within six months of experiencing a cyberattack. Recognizing the importance of solving this critical issue, the company presented a plan to the European Commission that would use their already-proven on-premise solutions, and make them accessible and affordable for SMBs. They were awarded a Horizon2020 grant of €2m to develop the concept, which was branded FileWall ‒ a firewall for files ‒ and became odix’s flagship security add-on solution.
A Microsoft Collaboration
FileWall is a one-click solution for managed service providers, with a partner-based go-to-market strategy. A decision was made to develop the first application of FileWall for Exchange Online for Microsoft 365. Based on serverless and Lambda technology, with a goal of scalability, FileWall was launched in September of 2020, with PR activities implemented jointly with Microsoft.
In addition to FileWall’s proven technology and product stability, major advantages for Microsoft 365 users are the solution’s single-click deployment, zero maintenance, and exceptional price point (starting as low as $1/user). For enterprise customers, odix products offer broad admin transparency and granular policy options to ensure the highest level of risk visibility across networks.
Located in Rosh HaAyin, Israel, odix currently has 35 employees in addition to offices in the US and Europe. The company has presented at events around the globe including GESIC, as well as regional events targeting CSPs and MSPs. Investors have included angels, private investors, and the EU Horizon 2020 grant. They are currently raising Series A funding.
The team is made up of experienced, high-level professionals. Dr. Oren Eytan (pictured above), co-founder of odix, spent 25+ years in the IDF, with his last position being the Head of the Cybersecurity Unit of the IDF, responsible for protecting all critical infrastructure. Once retired from the military, Dr. Eytan entered the civilian sector, working for various organizations including Motorola. He co-founded odix as a cybersecurity company that provides deep file inspection and CDR-based solutions that defend against today’s most advanced cyberattacks. David (Dudu) Geva, who co-founded the company together with Dr. Eytan, is an experienced executive with decades of achievements working behind the scenes of innovative Israeli high tech companies. Completing the executive team are: Benjamin Shachar (CPA, MBA), CFO, who has extensive experience in senior management and finance roles at early-stage, high tech companies that were backed by leading VCs and private investors; Revital Libfrand, CMO, who brings vast experience in marketing, business development and go-to-market strategies; Omri Eytan, CTO, who played major roles in various companies in the advertising, telecom and infrastructure sectors over the last 15 years as a programmer, researcher, strategist, and manager; and, Ari Fructer, CBO, who brings over 20 years of diversified experience in consumer products and high tech.
Vision and Goals
The company’s goal is to expand the adoption of solutions ‒ as well as a recognized standard ‒ for fighting file-based attacks. Their vision is for odix’s solutions to become the industry standard for file sanitation, used by experts and professionals across industries to provide deep inspection into files ‒ and to provide users and organizations with clean files almost instantaneously. This vision includes the odix green V (for verified, malware-free files) becoming the global symbol for files that are ready to use, fully functional, and malware-free. The odix vision, unlike many startup visions, is well on its way to being achieved.
by Arlene Marom
Many organizations ‒ including sports teams, esports, entertainment companies and CPG brands (Consumer Packaged Goods) ‒ have a big problem and may not even be aware of it. They have large digital audiences, but 90% of them are anonymous! Their audience engages regularly, often on a daily basis, on social media platforms, websites and apps, but these social and media platforms own and monetize the data for themselves. The remaining 10% are fans who have transacted directly with the organization ‒ purchased tickets or merchandise, signed up for a newsletter, requested email updates, became a member, etc. ‒ and thus, are identified and are part of the organization’s database. The critical question for these organizations that are missing out on endless marketing opportunities is: How can they identify and monetize the anonymous 90%?
Asaf Nevo, CEO and Co-Founder of Pico - Get Personal and a Haifa native, together with COO and Co-Founder, Roi Mozer, got the idea for the startup at Asaf’s wedding. Realizing that people were taking hundreds of photos but there was no way to view them all in one place, they established Pico.buzz, which was initially a photo sharing platform that enabled people, brands and organizations to share photos and allowed bands to have a single dedicated location for user-generated content. They later met Aviv Paz, the third Co-Founder and CTO, and pivoted in 2014 to become a data-driven fan marketing platform, powered by AI, which has been working since 2017. They got their initial start at the DreamIt accelerator program in Philadelphia. Today, the company has 20 employees, is headquartered in Haifa with offices in Israel and North America, and has a solution that is being used around the globe by over 55 of the biggest brands, CPG companies, sports teams, and other organizations with large digital audiences.
The company’s short term goals are to expand the team and the budgets in order to support their long-term goal of accelerated growth within the sports, entertainment and CPG markets. Their mission is to drive personal connections, ensure that every fan's voice is heard, enable fans to be reached on the channels they prefer, and provide a data-driven approach to fan marketing.
Attention: Potential Candidates! Pico – Get Personal IS HIRING!!!
LinkedIn: https://www.linkedin.com/in/asafnevo/ https://www.linkedin.com/company/picogp
by Arlene Marom
Millions of people around the world dream of creating games based on their own unique ideas and content. However, they are often hindered by their lack of coding knowledge ‒ or because the available online options severely limit their creativity.
With the CloseApp Game Generator, no coding is required ‒ and game creators are limited only by their imagination! The company provides a wide variety of game templates, with 25 already available and many more on the way. Templates are exceptionally flexible, with most components easily modified, thus providing a vast array of options. Games can be created for individuals or for teams ‒ with team games played in either a physical or virtual shared space. All CloseApp’s games can be embedded in any Internet site, and cost only about 1% of the price charged for outsourced game creation.
The Founder of CloseApp, Ami Hanya, worked as a teacher for some time, while creating games as a hobby. Friends began requesting that he create games for them, and as these requests continued to multiply, he made the decision to give up teaching and create his own startup that would enable simplified game generation.
Located in Kfar Tapuach in Israel, the company participated in the FIGA accelerator ‒ a 5-month intensive program that helps entrepreneurs develop their companies, learn about agile thinking, innovative work methods and networking, and lay the foundation for international business. The company also participated in The Gate’s accelerator program, which offered innovative professional tools, guidance by experienced mentors, and exposure to investors.
Today, CloseApp has 15 employees ‒ mainly highly-skilled developers with an array of specializations. The Game Generator is up and running, and has become quite popular. The company has often presented at Content Creation and EdTech conferences, where its solution gained a reputation for flexibility and ease-of-use. It came as no surprise, therefore, that during the period of COVID-19 quarantines, many organizations and companies built websites full of games they had created with CloseApp. The variety and level of creativity exhibited in the games that were generated amazed the CloseApp team, and provided an important lesson: The fundamental factor differentiating a good game from a great game is the creativity of the game’s inventor.
The company’s developers are themselves enthusiastic users of the Game Generator, and are therefore familiar with their solution from the vantage point of the users ‒ an important advantage in the improvement of user experience and awareness of the convenience and efficiency of the game creation process. Feedback from users is heartily encouraged and often utilized in the continuous enhancement of templates and in the creation of new features.
In addition to the Game Generator, CloseApp also provides a number of services, including app development in a variety of technologies and operating systems (Android, iOS, Windows), web development using the latest development and design languages for simple or complex sites (Wordpress, HTML5, JS, CSS, PHP, Vue, ZIMjs, etc.), landing pages and banners, expert campaign marketing advice (they have produced hundreds of campaigns for clients and advertising agencies) ‒ and, of course, game development for those who prefer to outsource their game development or who need more complexity than is available with even the most sophisticated templates.
CloseApp sees its Game Generator as the Wix of Games, enabling people around the world to create unique, high quality digital games without the need for coding. They envision becoming the major player in the game generator field ‒ the default generator for anyone seeking to create a game. Their target market today is anyone interested in presenting content as a game. In the future, they will also target content consumers.
URL: https://closeapp.co.il/ (English website coming soon)
This blog is dedicated to Israel's amazing high tech community. We will feature posts for and about our startups and about the ecosystem that nourishes and encourages their astounding creativity and guides them in the achievement of global success. --- Arlene Marom